Always apply conditioner on your hair and not to your scalp/roots. Apply it all the way down your hair shaft. Take more care to cover the tips/end for best results.

Shampoo works on scalp and hair roots . Conditioner protects your hair shaft like a raincoat. ALWAYS use conditioner after you shampoo your hair. Offering an apt combo offer just for you.

Normally 2 times a week. If you are an outdoor person , exposed to dust , dirt then make it 3 times a week

Most males do. But shampooing/conditioning everyday is a bit of overdo. Gently scrub and rinse your off the dirt/dust daily and you can shampoo/condition 2 or 3 times as suggested. You will get the same results and save a bit too.